When Is It Time To Let Go Of A Fashion Trend?
With women’s fashion we are we often seeing trends change faster than the seasons, but there are some great local labels to look out for.
I’ve seen a lot of trends come and go, and with some of them I’m more than happy to see them off. Like the fabulous hot pink leather jacket with giant shoulder pads and a matching leather skirt. A lot of the 80’s fashion is back in vogue, but when my mother gave this jacket back to me after years of hanging in her wardrobe and my daughter nearly fell over laughing, I knew it was time to let it go!
But fashion isn’t always just a recycled version from past years. A phase that has hit the market lately is “branding”, where you buy clothes emblazoned with the company’s name, effectively paying them to become a billboard for their brand. There is nothing wrong with this if you like the look, so rock the trend if this is you!
You’re wearing your branded tee or the latest versions of the 80’s fashion, especially shoulder pads, but how do you know when a trend is coming to an end?
One great way is to take note when all the kids on school holidays are wearing the same brand as you, or you begin to see the trend or same item everywhere. Such as the C&M or Calvin Klein tank or tee, which you will notice everywhere on young girls now I have mentioned them! When this happens, a great question to ask yourself is, “Do I want to be a leader or follower with my style?” Now I love branded tee’s, and they have become a huge staple for my style for AW18, but for this reason the C&M tank will never hit my wardrobe.
Instead, I am looking to new cooler local labels that have come to the market, labels that give you statement pieces you will own forever, such as Viktoria and Woods by designers Margie Woods and Lisa Reynolds. According to Vogue, this Melbourne-based label, who are committed to environmentally friendly production and has been accredited by Ethical Clothing Australia, is famous for their merino wool, silks, cottons, knits and blazers. They create modern, but straightforward, wardrobe staples.
Another Melbourne-based, environmentally friendly production label we love at Cazinc is Sassind; with their stunning investment pieces you will buy once and own forever.
Sassind is an Australian company, known for their luxurious and versatile casual wear. Their range is designed with classic shapes and shades, easy to wear pieces, in versatile fabrics, beautiful French linens, silk, cotton jerseys and Marino and cashmere wools.
If you are into a more bohemian style, look out for yet another Melbourne-based label, Gysette. This brand has become an all-time favourite of mine and plays a significant part in my work styling at DEA The Label, because Gysette offers a massive range at fantastic prices.
In the image I am wholesale shopping Gysette styles for 2019 with Julian from DEA. Bring on next summer!
Are you one to follow branding trends, or are you willing to try out some local brands?
What trends do you remember from your past?
Note: I proudly wore the “roller strollers” back in the 70’s from the Bay City Rollers. I couldn’t wait to come home from school to change into them each day. I wish I had kept them as I am going to see the band in July.
Carolyn Rowland is a qualified NLP Master Therapist, Advanced Practitioner of Matrix Therapies, Time Line Therapist, Practitioner of Hypnotherapy, has a Diploma for Business and Life Coaching and A Professional Image Stylist. Carolyn is happily married to her husband Simon, and raised four beautiful children, who are now young adults and a teenager.
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