Cazinc is a collective of Melbourne bloggers that explores culture in many forms – from fashion and style, travel, lifestyle and wellbeing, to the culinary and decorative arts.

 

What Is The #1 Secret To Building Your Instagram Followers?

What Is The #1 Secret To Building Your Instagram Followers?

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Wondering how to get more Instagram followers?  Cazinc has nearly 6,000 followers, and one question I am often asked is "How did you get so many followers?"  There are many ways, but here is the secret agenda we follow with Instagram (which seems to work).

Many businesses now use Instagram as a large part of their marketing and yes, unfortunately, but true, the number of followers you have is key to your success.  Why? Because your Instagram images are a huge part of your company's brand.

According to Later, a marketing platform where you can schedule and manage your posts, Instagram has changed, and it’s harder to get followers on Instagram unless you are part of the Kardashian family! But don’t worry.  Even though everyone seems to be experiencing less reach and fewer likes thanks to the Instagram changes, it doesn't mean you can't still have a great following.

The secret is all about first impressions.  With Instagram, you have 3 - 5 seconds for a person to decide whether to follow or unfollow your page.  So what you need to do is pay attention to what your Instagram page looks aesthetically.  This means you need to be aware of what your Instagram feed looks like if you are to gain more followers and to entice your audience to hit the "follow" button.

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What your audience does is explores their favourite hashtags.  They see your photo on the page, click on it, which often leads them to your page.  This is where you have a few seconds to gain their attention.

Are you going to follow a brand that has an Instagram page that looks like a jumbled up jigsaw puzzle?  Answer - probably not!

So the secret is to create a consistent brand, which produces a story as they scroll down your Instagram page.

Ok, if you look at our Cazinc Blog Instagram you will see we have many styles over the history of our page.  Why?  Because if you keep posting the same photos, it is more than likely that people will become bored with your page.  The secret is to create consistency, and then play around, but please keep your page true to your brand.  It is your company's image and reputation at stake.

Cazinc Blog's "lifestyle" Instagram page.

Cazinc Blog's "lifestyle" Instagram page.

Now it is time to take action.  Have a look at your Instagram page and ask yourself -

Are you portraying the right image?

Would you follow this page?

Is it visually pleasing and consistent?

Are your bio and profile backing your page?

If you were a casual visitor, would you become an engaged follower?

Always think about what message you are sending out.  Ours is about lifestyle, fun and fashion, as this is what our blog is about - being real, fun and educational.  This is our brand.  Does your Instagram page reflect your 'brand' and image?

Enjoy creating your Instagram page and enjoy building your followers.

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Carolyn Rowland is a qualified NLP Master Therapist, Advanced Practitioner of Matrix Therapies, Time Line Therapist, Practitioner of Hypnotherapy, has a Diploma for Business and Life Coaching and A Professional Image Stylist.  Carolyn is happily married to her husband Simon, and raised four beautiful children, who are now young adults and a teenager.

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Please leave comments below or email Carolyn@cazinc.com.au.

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