What Happens To Our Style After 30?
As we mature, it's imperative that our fashion styles develop with us. This doesn’t mean that our styles don't have to grow “older”, just smarter.
"My definition of style for the 30-plus woman is simply unlimited taste and knowledge, which everyone can develop" - Carolyn Rowland.
Some women are born with a natural style, but most of us can learn along the way. Great style comes from knowledge, from being adventurous yet balanced at the same time, from making mistakes (and don't worry, I have made plenty) and wanting to look and feel your best at all times. Whether you are dressing for work, going out for dinner or drinks, a night on the town or a casual day at home, you need a wardrobe that will work for everything. You want to avoid blowing your budget on that items that you thought you would wear, but now languish, unloved, in your wardrobe.
“Style” is the most powerful word in fashion because it indicates you that have it “right”, that you are in the exclusive group of smart, savvy women who exude confidence and flair. Classic examples of such style icons are Jackie Kennedy Onassis and Audrey Hepburn. They didn't follow fashion trends; they followed style, which is why Cazinc The Label is designed around style and not fashion.
Women go through a variety of chapters during their fashion lives. For many of us, we only wore what our friends wore during our teens. In our twenties, fashion was what we could afford while trying to make our own statement, but by the age of thirty and beyond, many women run into trouble with style.
There are three main reasons for this:
1. Changing Body Shape
Years ago you may have been a few kilos lighter, had a slimmer waistline and different size or shaped breasts. But age, combined with other factors including pregnancy and perimenopause, can alter your body shape over time. A significant reason that none of Cazinc The Label pants and skirts are low-cut, hugging hipster styles is that not only are they uncomfortable, but many of us also don't feel great with our sides bulging over.
2. Style Ruts
Fashion can be anything from the ultimate way to express you and your personality with colours and fabrics, to comfort dressing but still feeling confident to make a statement about who you are. However, what used to work for you in your teens and twenties may need to be adjusted in your thirties, and may not make the cut for forty plus. Don't be caught in a style rut and avoid being asked if you are borrowing your daughters' clothes by adjusting your style over time.
3. Fashion Faux Pas
Without being a stickler for rules, there are undoubtedly fashion mistakes that can make a woman look ridiculous at any age as fashion trends can be challenging, even for a woman with the perfect body. As we mature, there are a few essential, classic clothing items you can keep in your wardrobe which can prevent you from appearing frumpy, inappropriate or worse, looking older than your age.
“We have bucked the trend of flashy fashion and designed clothes you can own forever in your wardrobe” - Cazinc The Label
So, what is the style principle of Cazinc The Label? It is a combination of classic, contemporary and personal elements. It is not essentially about what's on the runway this season, or what is appearing in this month's issue of Vogue magazine. Our styles are not so much about trying to fit "in", as being marvellously timeless at any size or age.
We are about to launch our first collection for autumn/winter 19 and we will educate you how to wear our styles, which are designed for sizes 8 – 18. We thought we were designing primarily for women over 30, but all the younger girls who have seen the collection at our photo shoots love the designs too, which is fabulous. Style is for everyone. We want everyone, no matter what shape or age, to look and feel fabulous, everyday.
Carolyn Rowland is a qualified NLP Master Therapist, Advanced Practitioner of Matrix Therapies, Time Line Therapist, Practitioner of Hypnotherapy, has a Diploma for Business and Life Coaching and A Professional Image Stylist. Carolyn is happily married to her husband Simon, and raised four beautiful children, who are now young adults and a teenager.