7 Social Media Branding Mistakes

7 Social Media Branding Mistakes

Having an amazing personal brand is one of the key items you need for your success.  Unfortunately, this is the area most people do a lot of self-sabotage, especially with future employers, or with your own business.

The development of social media has been brilliant for the purpose of personal branding.  

Social media has made it possible for anyone with internet access to build an incredible personal brand.

But that doesn't mean it doesn't have drawbacks.

The reality is that, as rapidly as social media can build your personal brand, it can tear it apart.

Here are the seven most common social media branding mistakes you can make.

1. Inappropriate Pictures And Statements

We know this one is obvious, but it has to be covered because it is the biggest mistake.  Social media sites make it easy to share an opinion or a picture, to the point where, if you're to careful, you'll post something you should not have without even thinking about it.  A compromising picture or an inappropriate remark can instantly destroy your personal brand, and possibly your career.  Be careful!  I know employers do check social media.  How do I know?  I employ people.

2. Inconsistency

Remember, you can't be everything to everyone.  Develop your brand to be centred on a few specific traits.  Don't over extend your brand.  Focus on the core of your brand and reinforce it constantly.

3. Misunderstanding Your Audience

Who are you targeting?  Facebook has a different audience than Twitter, which has a different audience than Instagram, and LinkedIn.  Know who you are reading in each space and tailor your message appropriately.  For instance, your audience on Linked In is going to consist primarily of professionals, while your Twitter followers will be a mix of friends, colleagues, family and others.  Your contacts on LinkedIn probably don't want to know what you had for lunch today, but your Twitter followers might.  Know who are your avatar.

4. Negativity

Social media is not a place to vent.  Excessive negativity will poison your personal brand.  Nobody enjoys constant complaining, so be careful about saying anything negative.  Not only is it a turnoff to most people, but complaining about your boss or your clients is a sure way to chase other employers or clients away.

5. Inward focus

Don't make your social media presence all about you.  What are you doing to help others?  If you have a great experience with a certain retailer, share it with the world.  If you know someone who is doing amazing stuff with a charity, share it too.

If a friend makes a great post of Twitter, retweet it?  Compliment others whenever the opportunity arises.  In addition to being the right thing to do, demonstrating your selflessness makes you much more appealing to others.

6. Advertising

Nobody joins Twitter, Facebook, Instagram or LinkedIn because they need more sales pitches in their life.  Be social.  Get to know others.  Display your personality.  The relationships you build will be far more beneficial to your business or your career than any sales pitch will be, especially since most people will ignore a sales pitch without even thinking about it.

7. Not Committing

It is almost impossible to build a strong personal brand through social media without putting in the time.  Tweeting three times a week is simply not enough.  You need to be active nearly every day, several times a day if possible.  There are lots of people out there.  If you aren't active, you'll disappear in the crowd.  

Being social does take time, so select which two social media channels you want to be extremely active on and put your primary focus into these.  Then choose the other ones you want and spend some time on them, but not so much as your active ones.


Have you witnessed a great brand on social media?  Also, have you witnessed the sabotage?  We would love to hear from you.

Cazinc is a group of passionate women who love sharing real, fun and educational articles with you.  We thank you for reading and sharing our articles to other inspirational women.

This is an extract from our eBook "How To Start A Successful Blog", which can be purchased for $19.95 here.

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