How To Use Colour To Communicate

How To Use Colour To Communicate

Colour plays an important part in our lives from an early age. 'What's your favourite colour?' is a question we ask from childhood, and we continue to language our speech with references to colours; we see red, go green with envy, have black moods and get the blues and feel off colour. 

Every day we make choices about colours: which tie to wear, what colour to paint the kitchen, red roses or pink carnations for Mother's Day, red and green for Christmas. 

Colour has a psychological impact on the person who is viewing the colour.  Colours you wear can communicate non-verbal messages of various kinds.  Whether in the corporate world or casual dressing, these colour codes are a great recommendation:

When clients wear colours and colour combinations that flatter gives them the edge, their facial features are enhanced, they maximise their wardrobe dollars, intensify their level of confidence, and they start to attract success in their lives. 

Colour is a great way to build rapport with your clients.  It can create a great first impression.   Wearing the correct colours in your make up or your shirt and tie will make you look younger.  Colour is only important from the waist up.  Wearing the right colours will enhance your best features.  Wearing the wrong colours can show any skin imperfections, dark circles under the eyes, making you look and feel tired, can make you look pale or jaundice (yellow).

Colour can also be fun and when wearing a particular colour you love can give you an instant lift and make you feel amazing.  As much as I love black, I also love adding a splash of colour as it re-energises me, especially when I am up early to go to the gym.  Wearing bright colours gives me a lift to enjoy my workout.

You can also use colour in your wardrobe as communication.  For example, the colour blue represents communication, so if you need to express something, or speak at a conference, by wearing blue can give you the confidence to get your message across.  Is this why we see many Politicians wearing blue?

So sit back and have a bit of fun with the power of colour.


Red commands power and energy. 

It represents hot, dangerous, angry, passionate, sentimental, exciting, vibrant and aggressive.

It is the most physically appealing colour and is perceived and a power colour.  If you are a shy person, incorporate red into your wardrobe to be viewed as assertive.  A bold red tie on a man can be too blatant, wear a tie with flecks or stripes of red in it to add power.

People who wear red tend to be outgoing, assertive, vigorous, moody and impulsive.  They sympathise with others and can be easily swayed.  They can be an optimist, but do not hesitate to voice their opinions.


Yellow represents youthfulness.

It represents bright, sunny, cheerful, warm, prosperous, cowardly and deceitful.

It is most appropriate for casual clothing.  Yellow is a bright colour that attracts attention to itself, and when it reflects onto the face, it can give the skin a sallow, jaundiced, unhealthy tinge.  It is not a great colour to wear on television.

People who wear yellow tend to be imaginative, have a lot of nervous energy, are thoughtful and can have an interest in saving the world.  They can also be aloof and more given to theory than the action.  They can be shy and secretly crave admiration and respect, but they make loyal friends and confidants.


Green radiates harmony and calmness and demonstrates credibility.

It represents calm, cool, fresh, friendly, pleasant, balanced, restful, lucky, envious and immature.  

People who wear green tend to be a good citizen who is aware of social customs and etiquette.  They are candid and moral, make excellent teachers and can be extremely family oriented.


Blue expresses serenity, peace and is great for communication.

It represents peaceful, calm, restful, highly esteemed, serene, tranquil, truthful and formal.  

Navy blue is an excellent colour to use as a base in your wardrobe.  It works well with red, white and pastel colours.  Navy gives the feeling of proper authority when worn in business.

People who wear blue tend to be introspective, conservative and are likely to retreat to somewhere calm during stressful situations.  They can be loyal friends who wish to lead a simple, quiet life and keep a tight lid on their passions.  They can be intolerant of stupidity in others and of those who think they are smarter than themselves.


Purple expresses power and creativity.

People who wear purple tend to be smart and have a quick wit.  They are often keen observers, vain, creative, can be quick to anger and can recognise greatness in others.

It represents royalty, dignified, powerful, wealthy, dominance, dramatic, mysterious, wise and passionate.  

Purple works well for a woman’s top or a man’s tie.  


Pink is a feminine colour and represents peace.

People who wear pink can be known as feminine, have a fun, energetic and childlike manner.  They are often very caring, especially towards children and like to receive massive amounts of love.

When you want to spread out our love, wear pink.


Orange conveys a confident and outgoing nature.

People who wear orange tend to be good-natured, sociable and can be easily swayed by others opinions, like people who wear red.  They tend to be good workers, have strong loyalties and are kind hearted.


Brown creates a comfortable and practical feeling.

People who wear brown tend to be individuals who perform their duties conscientiously.  They can be shrewd and tight when it comes to money.  They are steady and dependable and rarely impulsive.


White creates an air of innocence

It represents innocent, youthful, faithful, pure and peaceful.  

Wear white for shirts and tops in winter and blazers, jeans, pants and skirts in summer.  White can make you appear larger, especially in front of the camera.

White works well with black and navy.  


Black denotes creativity and can be a fashion statement or be too harsh when expressing you.

It represents mysterious, tragic, dangerous, sad, dignified, silent, old, sophisticated, robust and wise.  It can be a “downer” colour due to its association to funerals but can be an excellent choice for formal attire.

Black is a power colour, so use it carefully.  It can appear harsh against most skin tones; however, it is still the best daytime colour for women who frequently appear in public.  

Black can be a slimming colour.

People who wear black tend to be intelligent, worldly, conventional, proper and polite.  They appear high up in the workforce and dignified.  They can be prone to depression if not confident.

When you know which colours suit your skin tone, you will find it easier for makeup coordination, accessorising and how to create a fabulous wardrobe.

Learn your own personal colours and how to wear them in "Your Ultimate Style" eBook.

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